New Berlin, Wisconsin – Steve Lamp – IMS Regional Manager
An IMS member who had a sports-wear clothing store changed his format and no longer has an actual retail location. The client had asked If IMS would display some items in our office on consignment during the holiday season. We explained that we needed to get his products out in front of a much larger audience and the venue for that is the IMS online Marketplace. The Marketplace sells thousands of dollars worth of items each and every day. He agreed, and once his pro sports team jackets were posted on the Marketplace, the website sales started coming in. This client was able to move more than $4,000 in products in just two weeks. Then he refreshed his ad on 4 specific jackets that were available, and within 24 hours they were sold.
