​The Power of Radio

Radio advertising is a relevant AND effective tool for reaching consumers and gaining sales. Here are a few key points as to why you should consider investing in radio advertising now:

  • Radio is one of the only mediums that allows you to pinpoint your advertising to best match your customer’s interests. You can’t target advertising in the broad-reach, scattershot in newspaper or TV media forms that way radio’s variety of formats can. Plus radio’s unique targeting ability can save you some serious cash.
  • Radio is NOT a passive form of advertising. It is an active medium that is capable of evoking emotion, creating demand, and selling your products or services with urgency and excitement. Not only that, radio advertising has the opportunity to reach people on the go, giving you the business over competitors. Research shows that radio regularly reaches consumers within two hours of their largest purchase of the day. Is there a better time to reach your potential clients than when they are driving to do run their errands?
  • Radio advertising is one of the quicker ones to promote your business. Radio commercials can be created quickly without some of the production setups and turnaround as other media. Copy can be produced and revised at short notice and can be up and running within a week of its creation. With other mediums like print and television, it’s harder to get quick ads in.

If that isn’t enough of a reason to consider radio advertising, check out this infographic:

By working with IMS to get your ads on the air you are tapping into a higher return, larger reach, and more people remembering your message.

IMS has hundreds of options to advertise your business to this captive (and cash-paying!!!) radio audience. Spend your trade on radio advertising to earn cash business by calling your local IMS Media specialist today!

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