According to Investopedia, a distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet. (cite https://www.investopedia.com/terms/d/distribution-channel.asp)
Every business owner is looking to develop additional distribution channels to expand reach and grow revenue. IMS’ tens of thousands of clients are a natural distribution channel as our clients are actively looking to purchase from other IMS clients. With this captive audience of ready and willing buyers waiting for to buy your product or service, your business benefits from additional exposure to non-IMS clients, increasing your reach and growing your revenue.
"Bartering has been very profitable for us. It enables us to buy goods and services that we ordinarily wouldn't because cash flow is tight at a particular time of year. So when we have to do things and the business demands it, it's nice to be able to go to IMS."