Expand Market Penetration

Competition in the business world is fierce. Business owners are challenged daily with the task of making their business stand out in a crowded field of rivals. Expanding your market share is crucial to growing your business.

IMS clients are motivated to sell to and buy from other IMS clients because of the increased cash savings this brings to their businesses. In most cases, these buyers may not have been exposed to your product or service except through their affiliation with IMS.By selling to IMS clients, you increase your market penetration because IMS clients want to buy from other IMS clients, as opposed to your competition.

In addition to increasing your market penetration through selling to IMS clients, these same IMS clients will tell their friends and family and other business associates about your product or service. You will still get to put your service sign on their lawn and receive referral business from neighboring houses or businesses. Your product may be displayed or sold through their brick-and-mortar or online business.

Let’s not forget about the many advertising and marketing opportunities available through IMS. Use your newfound revenue stream to expand your market penetration even further by investing your IMS dollars in advertising campaigns!

What people say

"An IMS member since 1994, The Inn At Lake Joseph has earned several awards and titles. It is rated by Fodor as the #1 Catskills destination for fall foliage, and it made the list of the top New York romantic inns and hotels on Resortsandlodges.com. In 2016, Trip Advisor gave it the Certificate of Excellence! The Inn is also the proud recipient of the New York State Assembly Certificate of Merit. It is no wonder that it was selected by New York Magazine as one of the 52 weekend escapes nationwide! Well done and keep it up!"

Ivan Weinger
Inn At Lake Joseph | Forestburgh, NY