Everything old is new again. As business bottoms out as a result of COVID-10, the oldest form of trade—barter—is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Just ask John Strabley, CEO of IMS Barter (International Monetary System) in New Berlin, Wisconsin. Formed in 1985, IMS has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
“Since the abrupt economic shutdown in March,” says Strabley, “Our marketplace has hit record online purchasing volume. Our website, IMSBarter.com, has seen a tremendous increase in traffic.”
"Barter through IMS has been one of the best business decisions I made. As a member I have been able to substantially grow my customer base. Also, the level of service I receive impresses me. The brokers are extremely helpful and respond promptly. I tell people that bartering my services through IMS not only helps me make money, but also help me spend it - with good advice on products, services, and availability from other IMS members."