Everything old is new again. As business bottoms out as a result of COVID-10, the oldest form of trade—barter—is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Just ask John Strabley, CEO of IMS Barter (International Monetary System) in New Berlin, Wisconsin. Formed in 1985, IMS has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
“Since the abrupt economic shutdown in March,” says Strabley, “Our marketplace has hit record online purchasing volume. Our website, IMSBarter.com, has seen a tremendous increase in traffic.”
"I turned to IMS when my company’s accounting needs changed. As our needs grew, we did not want to continue to spend cash for our CPA of 30 years until we could assess our changing needs. IMS barter found us a barter CPA in our area who came to my home. They took the computers and boxes of accounting records and his team compiled 4 years of accounting records and financials. Once this was done, our cash-only CPA jumped back in and knocked out the tax returns just in time for us to claim a tax refund that more than paid for the CPA work. A year has passed and we are caught up and just had our best month in a long time. And IMS found us some new repeat customers who love our media placements for them too. We are excited to accept more Clients through IMS Barter and we are happy with the services they provide us. Rick Smith, CEO, News USA"