Everything old is new again. As business bottoms out as a result of COVID-10, the oldest form of trade—barter—is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Just ask John Strabley, CEO of IMS Barter (International Monetary System) in New Berlin, Wisconsin. Formed in 1985, IMS has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
“Since the abrupt economic shutdown in March,” says Strabley, “Our marketplace has hit record online purchasing volume. Our website, IMSBarter.com, has seen a tremendous increase in traffic.”
" “TechAnalysts was introduced to IMS Barter several years ago. It was probably one of the best business & marketing decisions we’ve made. IMS Barter has been an excellent source of referral business that we otherwise may not have had an opportunity to receive. During our slower times, we’ve been able to generate trade business instead of having our staff idle. Anytime we need to make a purchase, we check with our IMS trade broker to see if what we need is provided by an IMS member. We have also generated business from referrals given to us by happy IMS members to businesses who were not part of IMS – these referrals paid in cash and not trade. If you are a business of any kind, we would highly recommend learning about IMS to better understand how IMS and trade can become part of your business and marketing mix.”"