Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"Bartering has been very profitable for us. It enables us to buy goods and services that we ordinarily wouldn't because cash flow is tight at a particular time of year. So when we have to do things and the business demands it, it's nice to be able to go to IMS."