Back to Barter: A Solution for Struggling Paint and Coatings Companies

Back to Barter: A Solution for Struggling Paint and Coatings Companies - Paint & Coating Industry

IMS Barter

Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.

Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.

What people say

"My company, Hartford Toner & Cartridge Inc. has been participating in a Barter Network for over 20 years. We have been a part of IMS since 2006. I have found bartering to be very beneficial for my company and me personally. I find IMS handles all of my needs because it is not only local but nationwide. Every year at Christmas I like to give my employees gift baskets and customers cookies. With IMS I am able to get unique and different treats every year because they have offices across the country. I have even been able to get all different types of wine too because of all the different California Vineyards that participate. I use local members on a continuing basis for carpet cleaning, linoleum/tile cleaning, power washing, pool chemicals, paper products, cleaning products, Maid service, artwork, signs for building and vehicles, detailing and maintenance of vehicles, window cleaning, catering, furniture for office and home, computers and monitors, photography, indoor/outdoor plants, mulch, lawn cutting and maintenance. The list goes on. When I have a need I call my broker to see if Barter can meet it. My children and I get annual eye check-ups and dentist visits. We have been going to the same offices for years. Both of my kids used barter for their braces, retainers, and invisalign. We have all gotten regular full body massages, haircuts and color. The Travel Dept at IMS is phenomenal!! They offer so many destinations that I can’t wait to try. I took my kids and their friends to Fort Henry on Lake George. It was one of our best vacations and we can’t wait to go back! My daughter’s friend went back last year with a friend and spent cash. Which proves that barter business can lead to cash business!!!"

Cathy Collins
Hatford Toner & Cartridge | Broad Brook, CT