Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"My broker at IMS is great... He's like another sales person for me. I've been a member for years because IMS has taken the time to understand my business, and taken the time to show me how I can best use them. People willing to take the time - you don't find that easily out there these days. I spend our trade on anything we spend cash on. For instance, accounting is a big one."