Everything old is new again. As the paint and coatings business struggles as a result of COVID-19, the oldest form of trade - barter - is booming. However, this is not your father’s direct trade barter model. And that makes it even more appealing to cash-strapped businesses now.
Business-to-business trading has been providing an alternative method of payment that conserves cash, attracts new customers and gives businesses a competitive advantage.
"I have been an IMS member since 2007. Since then, I have used my trade to gain buying power and grow my business. Throughout the years IMS has provided; advertising, window cleaning, shipping, computer related goods/services, restaurant supplies/equipment, employee incentive programs, Brewer Tickets, and much, much, more. My experience with IMS has been positive and I recommend it to any businesses looking to grow and prosper. "