Cash Tight? Why Some HVAC Contractors Are Turning to Barter

"The key to barter is to turn your trade dollars into cash-purchasing power. With IMS it's practically infinite - anything we used to buy with cash we can now buy with trade dollars. Our broker is great. She works hard for us. Almost anything we need, she finds. The biggest advantage to bartering is getting new business from people who otherwise would not have heard of our company."

Ken Vedder