As stay-at-home orders begin easing, small businesses are left to navigate the challenges of this transition period, including how it affects their marketing efforts. To help make navigation a little easier, the incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs have generously shared their best marketing tips for small business below, in no particular order.
You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you.
"I want to express my appreciation for the way you handle referrals. In all of my experience with past IMS representatives, we've had our business controlled by the reps. I love that you are free with who is potentially in need of our services so that WE can reach out to them, have that conversation with them of what they're looking for and what we can offer, and thus sell our own business in a way that works both for us and the customer. Because of that, we'll be able to utilize the IMS platform more frequently."