As stay-at-home orders begin easing, small businesses are left to navigate the challenges of this transition period, including how it affects their marketing efforts. To help make navigation a little easier, the incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs have generously shared their best marketing tips for small business below, in no particular order.
You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you.
"“I've been with IMS for 8 years. I'm always amazed at the new clients that find me through IMS. I use the IMS dollars I have accumulated on items such as hotels, sports tickets, comedy clubs, restaurants, airline flights, dental care, Lasik eye surgery, carpet cleaning, duct cleaning, lawncare, and Christmas gifts. I haven't had to take money out of pocket for many years because I use IMS trade dollars for all this. When I talk with a business, I always tell them not to pass up a new way to get their name and products in front of new customers. IMS is a great way to do that.”"