As stay-at-home orders begin easing, small businesses are left to navigate the challenges of this transition period, including how it affects their marketing efforts. To help make navigation a little easier, the incredible CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs have generously shared their best marketing tips for small business below, in no particular order.
You may notice some similar ideas listed, but I kept them separate, as something in the way one is framed may resonate differently with you.
"Barter is AWESOME. We love it! Our first thought, whenever we have a purchase to make for the office, is to check the IMS on-line directory. If we don't find the item that our company needs there, we contact our trade broker, who has always been able to assist us. We have spent our IMS trade dollars on copiers, printers, letterhead, business cards, truck lettering, business and personal travel, employee incentives, customer appreciation gifts and charitable donations. And to top it all off, IMS' travel department booked accommodations for us in Europe!!! Great stuff..."