Industry Dynamics

The International Reciprocal Trade Association estimates that 470,000 companies barter a total of $4.5 billion in annual sales. 65% of corporations listed on the NYSE use barter. The U.S. Department of Commerce estimates that 20-25% of world trade is barter. Corporate barter is a $20+ billion worldwide industry.

The International Reciprocal Trade Association says "Last year, Member Companies using the 'Modern Trade and Barter' process made it possible for over 400,000 companies World Wide to utilize their Excess Business Capacities and underperforming assets to earn an estimated $12 Billion dollars in previously lost and wasted revenues."

"In terms of income, Excess Business Capacity represents the difference between actual cash revenues received, and the cash revenues and profits that would be realized if a business operated at 100% of its capacity. Most businesses are operating at less than 100% of their potential business capacity."